If you own a landscaping company, chances are you’ve faced some difficulties in growing your business. Whether you only seem to thrive during certain seasons, you’re having problems cultivating a marketing strategy that actually works or you just want to grow leads and watch your business bloom, we understand you might not feel like an expert in this field—and that’s okay. That’s where we come in! At beMarketing, our hive is made up of many busy bees who know a thing or two about SEO for landscapers. We’re sharing 5 important landscaping SEO strategies to consider so you can grow your leads and prune your business for a successful growing season.
Choose relevant, local keywords.
The first step to growing your business so you can rake in the profits is to do well in local search. To do that, you will need to optimize for local keywords in the search results. When you sign up for a free Google AdWords account, you will then have access to Google’s keyword research tool to help you out. Your keywords will fall into two basic categories, Buying Intent and Research Intent. Buying intent keywords refer to a user who is ready for your landscaping services. These keywords drive the fastest conversions and should be your top priority when looking to grow leads. Research intent keywords are for the user who is “just looking” and who may call upon your services in the future. While these keywords are a lower priority, it’s still important to utilize them in blogs, FAQ sections, and throughout your website’s “secondary” pages.
Optimize and create relevant citations and links.
This is an essential tactic to further boost your ranking on Google searches. Ensure your website and Google My Business (GMB) page are optimized to better increase your online presence. Optimizing your GMB page is easy—just make sure everything is filled out accurately and matches the information on your website. On your website, your homepage and “services” pages should be optimized to include your buying intent keywords.
To boost your online reach even further and rank higher on Google, it’s important to create citations and links. A citation is when your NAP (name, address, and phone number) is referenced online, like within an online directory. The easiest and most important places to get cited are online directory websites like Facebook, Yelp, Angie’s List, Citysearch, and Yellowpages.
Quality, inbound links are important to reach the top of Google rankings. An inbound link comes from another website or domain name other than your own. Inbound links have the greatest SEO benefits because they show you are trustworthy, credible, and have some sort of authority. Try developing relationships with local contractors or homeowners’ associations and ask to trade links.
Gather and display reviews.
Customer reviews are the fertilizer to your SEO strategies. They convince potential customers to try your services and reassure Google that your company is legitimate. The more reviews your landscaping company receives, the more your company will grow, and you will soon see an influx of customers eager to work with you. You can utilize your GMB page by sending your customers a link to your page and encourage them to write a review if they were satisfied with your work. Responding to all reviews also helps to instill a trusting relationship with your customers.
Track and tweak your campaign.
From germination to harvest time, you know how important it is to keep track of your progress. The only way to know if something is working is to track your results. There are many tools available to you to track your recent campaigns so you can see what’s working and what isn’t. It’s best to focus on three main metrics—rankings, traffic, and conversions—so you’ll always be one step ahead of your competitors.
Know that you know the importance of SEO for your landscaping company and these helpful marketing strategies, it’s time to get down to business. When you choose to partner with the busy bees at beMarketing, we can promise you our knowledge of SEO for landscapers is endless. We’ll help you plant the seeds with better marketing solutions so you can watch your business grow and flourish. Contact us today to get started.