For most, it may not be a surprise that Google is making game-changing moves towards how they have implemented cooking tracking in the past. In fact, just about two years ago, Google had let the public know that third-party cookies would begin to fizzle out. While this did not cause too much concern as marketers were confident that a new way to obtain user data would emerge, Google had recently announced no such additional consumer tracking capabilities would be implemented. Now, marketers and businesses alike are faced with a monumental change in how to retrieve imperative audience data. If you are interested in delving deeper into what the depreciation of third-party cookies means for your business and as a consumer, continue reading for more information.
What Are Third-Party Cookies?
In short, third-party cookies allow marketers and digital analysts the ability to track user behavior, specifically via website visits. As a user visits a certain website, these cookies, which are tiny codes, are then attached to the user’s web browsers and help brands gain an in-depth insight into what their target audience is interested in. In order to meet the need for consumer privacy, Google has decided to do away with these data-driven third-party cookies, which is good for customers but puts marketers in quite the predicament. How are brands going to retrieve vital information about their consumers without these data points? Here’s what you need to know:
Adapting Without Third-Party Cookies
If your brand has been reliant on the data provided by third-party cookies, there’s no need to stress! Businesses are still able to retrieve important information regarding the behavior of their consumers through various avenues. With first-party cooking tracking, for example, companies will still be able to generate and store data about your website visitors. Even though it will not track the data from the same user visiting a different website, you can still gain great data into the behavior of your consumers. With a top-tier marketing company that brings a wealth of knowledge in interpreting this data, there’s no need to worry about the depreciation of third-party cookies!
Stay Ontop of Important Consumer Data With The Hive
As Google had made it known to the public for a couple of years now about this big change, it hasn’t been too much of a shock for businesses, especially not a shock for marketing agencies like The Hive! At beMarketing, we’re proud to share that our digital marketing team has been on top of Google’s third-party cookie announcement and has since been working on formulating an advertising strategy that allows brands to still get the same quality data without the need for third-party cookies. We know how important it is to get your hands on what your prospective and current customers want and expect in order to generate the optimal marketing strategy that keeps them coming back for more. If you need professional assistance in obtaining, analyzing, and acting on important consumer data, please contact us today or call (484) 261-1149.